Brand Corporate Identity - Project 1A

04/14/2020- 04/21/2020 

Ahmad Syaqiel Mohd Ashri (0338345)

Brand Corporate Identity
Project 1A

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Lecture Notes

Week 1 (4/15/2020)
The first lecture was a simple brief on the module and the assignments to come. 

Week 2 (4/22/2020)
The second lecture we went through everyone presentation about what is a brand. We had also watched a short film composed entirely of brand logos. 

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Instructions
Project 1A
Week 1
To start my project 1A I had gone to google to answer the three required questions which were : what is a brand? what is brand identity? what is branding? After answering these questions I went to do my case study on the brand, Tesla. My slides can be seen below.  

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Feedback
Week 1: No feedback as no assignments were commenced

Week 2:It was suggested that we divide our presentation in a far easier method of looking at such as other classmates had done. The overall presentation was good and everything that was needed as present.

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Reflect
Experience
I felt that assignment was easy but interesting to look at understanding the idea of a brand. It better help me understand it as a whole and completely changed on how I think of brands, especially the connection idea behind a brand. 

Observation

I saw that all my classmates essentially understood the brand the same way as I saw the presentations. It was interesting to see the case studies people went after and how those brands would create their overall identity and how it was spread. 

Findings

I found that after the first couple presentations, I understood brand pretty well. Due to this, I found this project quite redundant in the presentation manner that everyone was presenting the same thing other than the different case studies people presented. 

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Further Reading

Designing Brand Identity by Alina Wheeler

I saw this book in my brothers room and I essentially was attracted to it through its use of colors at first. I did not realize the subject but found it to be perfect for this class. This book essentially covers the whole aspect of designing a brand identity, and not just from a visual sense but every detail of a brand. I'm glad I was able to find this book.