Digital and Social Media Communication

08/24/2020 - 09/14/2020

Ahmad Syaqiel Bin Mohd Ashri (0338345)

Digital and Social Media Communication 

Lecture Notes 

08/25/20 (Week 1)

For the first week we were briefed about the module and what to expect from it. 

09/01/20 (Week 2)

During week 2 we were lectured about the type of data within data analytics. 

09/08/20 (Week 3)

For week 3 we were lectured about web analytics and social media analytics and how they are analyzed. 

09/18/20 (Week 4)

This week we were taught about personas and how to build personas profile and why we do it.

10/20/20 (Week 9)

In week 9 we were taught about the four lenses, which comprised of category, consumers, culture, and company. 

Instructions

Task 1

For task 1 we were to understand how to analyze data with analytics. This was done in two parts as we looked through google analytics and the Taylor's website analytics using adobe analytics.  These are seen below. 

 

Task 2

Within task 2 we were to create personas as well as practice empathy mapping. This had to do with Taylor's website and YouTube user flow. This is seen below. 

Task 3

For task 3 we defined the four lenses which we were taught about, in the scope of the whole project. This is seen below. 

Final Project

Within the final project, we were to propose changes with a content journey flow to streamline Taylor's Youtube and Website. This presentation is seen below which contains the proposed changes. 

Reflection

I found this whole project very interesting. This is because it was interesting to work within the context of a real client. This class was also interesting because it showed how data be used to create new changes and content. This meaning that, there is sure evidence behind why certain things are done. In the context of our project, proposed changes due to the lack of numbers on the Youtube channel which may aid in that.