Creative Brand Strategy - Project 1B

 09/14/2020 - 09/21/2020

Ahmad Syaqiel Bin Mohd Ashri (0338345)

Creative Brand Strategy

Project 1B

Lecture Notes 

09/14/20 (Week 4)

This week Mr. Mike had lectured us customer journey maps. He had also covered about the client brief vs the creative brief.  

Instructions

Project 1B

Week 4

During week 4, I had changed my event as I realized it would be the event that would that we would have to focus on for future projects in this module. With this I had new research based around X Games. This is seen below. 

Week 5

I had presented my X Games SWOT analysis presentation seen below.

Feedback

Week 5

The feedback I got on my swot analysis was that it was good but there was a lot that could be done, I just had to do more research and thinking, specifically in the SWOT. 

Reflection

I found the swot analysis very hard because I've never done something like it before. Even with the research I had done, I was struggling to figure certain aspects of the swot for my proposed event. Even with the thinking I did. I feel that the swot would be easier with other people as it lets you think about things you may not have thought about alone.